Invest in something good.

If you think the future of grocery lies in the hands of consumers, not conglomerates, we should chat. Uproot Food Collective is talking to investors – we’d love to hear from you.

HONEST DUMPLINGS

SOUTH ISLAND PIES

Start small.

Grow big.

No, even bigger.

Everyone loves a good origin story, right?

Uproot Food Collective started with two farmers market producers, Honest Dumplings and South Island Pie Co. People loved their products. They were selling out every week. So what was the problem? Well, growth.

So the owners put their heads together—then joined together—and got more companies to join them. Now they’re sharing costs and selling to grocery stores under a single banner. People still love their products. Now it’s just a lot more people.

Here’s our secret. Posted on the internet.

Together in one space, Uproot Food Collective companies can make more food people love at a cost everyone loves. The business side is under one roof too—from barcodes to marketing to nation-wide distribution. Talk about strength in numbers.

As our food collective grows, so does our power. But don’t worry, we’ll wield it wisely. We’re doing things like taking shelf space from food conglomerates. Giving consumers what they’ve been waiting for. Turning the whole industry on its head. No big deal.

Nobody has gotten grocery right yet.

Humans have about 200,000 years of eating practice. Yet today’s grocery shelves are filled with food nobody really loves.

But let’s cut ourselves some slack, humanity. Food and capitalism are doing a complex dance. Mass production makes cheap food that tastes like cheap food. Craft production makes food that’s delicious—but it costs half a paycheck and you can only get it for 3 hours a week at a farmers market across town.

What if there were a way to make customers happy and make food producers money? That was clearly a rhetorical question. Hi, we’re Uproot Food Collective. We’re invested in changing the food industry for the better. Care to invest with us?

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